Writing effective headlines and sales copy for the products and services you offer online does not need to be difficult or time consuming. By simply writing some headlines and making a list of the features and benefits of what you will be selling, you will be able to write an effective sales letter. Keep in mind that it does get easier over time, and that your skill in copywriting will be a major factor in how much money you make in your online business.
One mistake I see over and over is the resistance people have to taking the time to write their sales copy. They will write a blog post about what they are selling and then include a link to purchase. They are leaving out the most important part of this process. If you do try to sell from a blog post, make sure you are sending people to the sales page, and not directly to the order form. It does not make sense to your prospect, and will not be good for your bottom line.
When I was just starting out on the Internet, I though this process would be impossible for me to do. I ended up printing out many examples from others who were doing something similar to what I was doing. Soon I began to see a pattern of how each page was written. That's when I developed the style that worked for me. The headline, like the title of a book or a product, will always be the most important part of your web copy. I usually write at least ten headlines before choosing the one that I will use.
The others become sub-headlines that are used throughout the page. Another area to focus on is the bullet points that will tell the reader more about your product or service. Make sure they are based on the benefits of what you are offering, rather than the features. Features are important, but people buy based on the benefit they will receive. Keep this in mind when you are buying something for yourself, and then focus on it with your copywriting.
Spend the time to learn how to do this part of your business. The result will be more sales, and you will have a new skill that is extremely valuable. Copywriting is one of the most highly paid specialties both online and offline, so give some attention to practicing with writing your own sales letters.
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Remember that the reason to start an Internet business is to give you
the time and money to live the life you choose. Download a free
teleseminar on building your online business by visiting http://OnlineWritingSuccess.com Online Writing Tips to learn how to
write articles, blog, become involved in social networking and learn the
technology needed to build a profitable online business.
Showing posts with label connie ragen green. Show all posts
Showing posts with label connie ragen green. Show all posts
Monday, January 17, 2011
Wednesday, November 10, 2010
Facebook Groups - Start Your Own Group to Connect With Your List and Build Relationships
Creating your own group on the social networking site Facebook will help you to increase your profits. Start a group on your niche topic, using your best keywords in the title for the group.
Add a tagline that states a benefit to those who join, such as some specific information they will receive as a member. When starting and maintaining your group on Facebook, you will want to keep a few things in mind. Take a look at some of the other groups on your niche topic to see what they have to offer the group members.
When people are searching for information, they are not setting out to purchase anything. They just want to know more about a particular topic at that point in time. The idea with creating your group is to have a central place where people can exchange ideas, ask questions, and find resources.
You are the administrator and facilitator of the group, so they are coming to you for all of this. You may want to invite your Facebook friends to join your new group, but only do this once every six months. Everyone is already inundated from a variety of requests to join groups, attend calls, and other types of invitations.
Instead of pushing your information on them, allow those who are interested to pull the information for themselves. This is a web 2.0 concept that works extremely well. Be sure to let your list know that you have started this new group. Offer them an incentive for joining, such as a short report or a teleseminar.
This will help you to build the excitement and buzz that works well on the Internet. On a regular basis, at least once a month, message the group members with new information, updates, and other pertinent details on your niche topic. This is yet another strategy for building your credibility and visibility on the Internet. You want your list to know that you have lots going on, and that you are an expert in your niche.
Spend some time setting up your group, starting several discussion threads, adding appropriate links and resources, and interacting with your group members. This is excellent for connecting with people one on one, and for building a relationship with those people.
As far as social networking sites go, Facebook is one of the most effective. Take some time to learn your way around, and then you will be ready to jump right in.
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And now I invite you to download a video on how to get started with your own Facebook Fan Page by visiting http://FacebookFanPageSuccess.com and start driving massive traffic and building a list to promote your business on the Internet with this marketing phenomenon.
Add a tagline that states a benefit to those who join, such as some specific information they will receive as a member. When starting and maintaining your group on Facebook, you will want to keep a few things in mind. Take a look at some of the other groups on your niche topic to see what they have to offer the group members.
When people are searching for information, they are not setting out to purchase anything. They just want to know more about a particular topic at that point in time. The idea with creating your group is to have a central place where people can exchange ideas, ask questions, and find resources.
You are the administrator and facilitator of the group, so they are coming to you for all of this. You may want to invite your Facebook friends to join your new group, but only do this once every six months. Everyone is already inundated from a variety of requests to join groups, attend calls, and other types of invitations.
Instead of pushing your information on them, allow those who are interested to pull the information for themselves. This is a web 2.0 concept that works extremely well. Be sure to let your list know that you have started this new group. Offer them an incentive for joining, such as a short report or a teleseminar.
This will help you to build the excitement and buzz that works well on the Internet. On a regular basis, at least once a month, message the group members with new information, updates, and other pertinent details on your niche topic. This is yet another strategy for building your credibility and visibility on the Internet. You want your list to know that you have lots going on, and that you are an expert in your niche.
Spend some time setting up your group, starting several discussion threads, adding appropriate links and resources, and interacting with your group members. This is excellent for connecting with people one on one, and for building a relationship with those people.
As far as social networking sites go, Facebook is one of the most effective. Take some time to learn your way around, and then you will be ready to jump right in.
----------------------------------------------------
And now I invite you to download a video on how to get started with your own Facebook Fan Page by visiting http://FacebookFanPageSuccess.com and start driving massive traffic and building a list to promote your business on the Internet with this marketing phenomenon.
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