3 Marketing Ideas To Increase Your Website's Popularity

It's a question that small business owners and entrepreneurs around the world are constantly asking. How can I market my website so that I can increase its popularity, drawing targeted traffic which will in turn go on to buy my products as well as services? Drawing traffic to your website can be a major headache for entrepreneurs who are just starting out in the online arena. For established businesses that have up until now focused on their "bricks in addition to mortar" operations, trying to get traffic through their "virtual" doors can be a completely different kettle of sea food.

If you are starting out and do not have a considerable pot of gold behind you, you might wonder how to increase traffic to website for free. It's certainly possible to get traffic that essentially costs you hardly any or in many respects can be classified as "free, " just as it is possible to allocate marketing dollars to initiate certain other strategies. Let’s look at 3 marketing ideas to increase your website’s popularity.

First, using article marketing you can help to establish credibility and draw attention of potential customers to your products or services at the same time. Remember that when you start off in business online nobody knows anything about you, consequently, why should they trust you? You will have to build credibility and trust before people will purchase your products or services. Allowing for the fact you are sure that what you're talking about and that you have a viable product or service to sell, what better way to spread the word than by writing articles to convince people?

When you write articles that are interesting, informative, educational and enlightening, people start to sit up and take notice. When you distribute them to the right places together with an appropriate link pointing to your site, people will read, believe and visit your site, hopefully to take a lot more action. If you can write these articles yourself and take time to distribute them carefully, it's a low-cost alternative for you.

Secondly, another good way of increasing traffic to your website is SEO with backlinks.This is a way of telling the search engines that you are relevant, so they suggest that people searching for your relevant keywords visit your site first. A great deal of your traffic could potentially come from people who are searching with regard to information and help relevant to your keywords. If your website appears in a prominent position in the search engines, then you will get good traffic this way. The more quality and right links that you build to your site, the more the search engines will believe that these other website owners are giving you a vote of confidence.

Thirdly, you can focus your web page marketing on line by engaging in a pay per click campaign. You will need to clearly understand what keywords are likely to trigger visitors to want to go to your page and then come up with very short, relevant and spicy copy that motivates your visitors to click. You will then engage in an auction of sorts with all the service provider, in many cases Google, which dictates, together with other factors, where your tiny ad appears on a relevant, but highly trafficked page.